Some of the others I’m looking forward to are family-centric.
In front of a live audience they’re going to get to hash out what’s the difference, and attendees will get to participate and have a good, open, honest discussion about it.
The Jack & Jim seminar is the first time someone has put a Jack Daniels master distiller on stage with a Jim Beam master distiller. Of the more than 30 seminars available, which are you most excited about?įM: Some of these seminars are going to be really historic. That’s the next wave in the bourbon world, I think. It’s also sitting down and learning the culture and the history behind it. We’re in a constant loop of analyzing everything in print and online, but what is kind of getting lost is these live events. You know I’ve studied bourbon history and dug through tax records and piles of old dusty cabinets to find old mashbills from dead distilleries. Do you see bourbon education as a big part of the event?įM: I do. There also seems to be no shortage of opportunities to learn about whiskey at the festival, from the specially curated bars to the dozens of seminars. We have Sting and Robert Plant and Sheryl Crow and a dozen other big names, but bourbon is the headliner. And that’s saying something because these aren’t your local karaoke stars. Bourbon is the rock star of this festival. We announced the bourbons before we even announced the rockers. So when the festival organizers approached me and said they wanted to put on an event where the distillers were on the same pedestal as rock stars, I was excited. How do you think the event differs from other bourbon festivals?įred Minnick: I’ve always had this feeling that inside the bourbon community, people like Jimmy Russell and Julian Van Winkle were our rock stars. As the bourbon brain behind the event, he was able to give us an exciting preview of what we can expect, as well as some tips on how best to spend our time.ĭrinkhacker: You’re headlining the upcoming Bourbon & Beyond festival in September. But what we really wanted to know from Fred was the inside scoop on the upcoming Bourbon & Beyond festival, an epic two day bourbon, food, and music festival in Louisville, Kentucky this September.
Fred has a self-described book writing addiction, and we got a chance to talk to him a little about his latest fix: Mead: The Libations, Legends, and Lore of History’s Oldest Drink. If you’re a spirits nerd, like me, chances are you’ve got one or two of his books on your shelf like Whiskey Women, Bourbon Curious, Bourbon: The Rise, Fall, and Rebirth of America’s Native Spirit, or Rum Curious. For our latest installment of Drinkhacker Asks we sit down with best-selling author and bourbon authority Fred Minnick.
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